Gerard Cosmetics, a brand that I’ve never heard of up until last year when a friend brought it up. I completely forgot about it till she recently gave me one of her favourite shades – 1995 - as a present. Very happy and eager to try the shade out, I waited (although it was pretty hard) until I could sit down and properly review it. I did some digging on the company and the shade, and my oh my what controversy did I find online. Now I won’t go much into it, as I’m pretty late to the party to review it, but the shade was made in collaboration with YouTuber Jaclyn Hill. With all the negativity around the brand, she withdrew all ties with them but the shade still remains in their collection.
Gerard Cosmetics Lipsticks
Weight / Price
0.14 oz (4 gr) / US$19
29 shades [ Matte – 9 shades / Cream – 5 shades / Satin – 12 shades ]
Size and Price
The amount you get is pretty standard for a lipstick as most lipsticks range between the 3 – 4 grams. Price wise – Gerard Cosmetics don’t market themselves as drugstore, so the price is up there. It’s on the lower price range of Sephora lipsticks (this comparing to Tom Ford, Louboutin etc.), but considering that I’m not familiar with the brand or anything, I’d rather buy an UD lipstick for that price. However, you can get 3 lipsticks for US$20 on their website, meaning that each lipstick would be around US$6.60. At this price point, it becomes a lot more worth it and acceptable. Hence, don’t buy just one shade if you plan to get their lipstick, their profit margin is way up there so rather just spend an extra dollar to get 3.
The shade is something special, it’s not easy to find a true dupe for this one. It’s a brownish red with a somewhat mauvey-brown undertone that looks different on everyone and with different lighting. It was inspired by Kylie Jenner’s lip colour that is a concoction of different lip liners and lipsticks and the 90s era, making this shade a unique one. Is it true to the 90’s grunge lipstick? It’s definitely more red than that, making it have a modern spin to the shade. Personally, I love the shade as I love wearing a vampy lip both winter and summer time. The formula is definitely a matte and doesn’t need drying time.
If you love makeup or just lipsticks, you know this packaging is exactly like the Mac lipsticks. It’s a bit taller and wider than that of the classic Mac’s bullet packaging. The packaging is plastic, feeling slightly lighter and “cheap” than the Mac lipstick. The gold reflective coating is nice and so far the coating hasn’t come off. However, the colour is something that I’m personally not drawn too. It feels a bit bling bling, while I much more prefer a clean, sleek package with neutral shades but that’s just personal preference.
The outer box is standard paper with imprinted white and gold letters and a bottom seal with the barcode and shade name on it. Overall, it feels a bit drugstore to me with not much thought into it.
The first time I applied this to my lips it was very dry and sturdy. I had to warm it on the back of my hand to get a smoother coat on my lips. The more and more I’ve worn it, the creamier it becomes for application. I didn't like how it originally applied, but after it became creamier it became a lot easier to use. The sturdy tip did give it a lip liner effect though.
Matte lipsticks are known to be drying, this one is no different. It definitely is more towards the drying side than most of the matte lipsticks I own, comparing to both drugstore and high end, so you have to exfoliate before and apply lots of lip balm to keep your lips hydrated. If not, it will emphasis your lines and cracked lips. The lipstick has to be layered to make it opaque, but it layers beautifully. If you have to re-apply the lipstick, then use a lip primer as your lips will become dry and again it will emphasis that.
It will last for about 3 to 4 hours depending on whether you eat, drink etc. and it isn’t transfer proof. However, it wears off beautifully. It doesn’t flake off but will gradually fade away. Wear time could be better, but Gerard Cosmetics brought out liquid lipsticks that will probably do a better job at that. Overall, re-applying isn’t a big issue for me as I would expect that throughout the day anyway.
Castor Oil, Caprylic/Capric Triglyceride, Candelilla Wax, Lanolin, Cetyl Acetate, Liquid Paraffin, Ozokerite Wax, Acetylated Lanolin Alcohol, Beeswax, Carnauba Wax, Myristyl Lactate, Lanolin Alcohol, Tocopheryl Acetate, Octinoxate, Grapeseed Oil, Jojoba Oil, Shea Butter, Avocado Oil, Aloe Vera Lipoid, Soybean Oil, Phenoxyethanol, BHA
May Contain: Mica CI 70019, Iron Oxides CI 77491/CI 77492/CI 7499,Titanium Dioxide CI 77891
I personally think the lip shade can look flattering for most people as it looks different depending on your skin tone. If your lips don’t dry out quickly I think this can be a go to lipstick for both day and night, even for an office look. However, if your lips tend to chap easily and are very dry then I’d suggest you to look for a different matte formula.
Pro’s and Con’s
- Not long lasting, transferable
- Price for one
- Needs to be layered to make it opaque
- Shade colour
- Lipstick wear (fades off nicely)
- Application over time
- No drying time
- Price for 3
Overall, I love the shade but wouldn’t wear it as often as my lips are very dry and it would emphasis my cracked lips. However, I do like to top it off with a lip balm occasionally to give my lips added moisture but that would take away the matte effect. Would I personally buy this if it ran out? Perhaps if they had a store here in HK I would as I’m not a fan of online shopping but other than that, I’ll try and hunt for a different formula with a similar shade.