In 2015, Euromonitor released a beauty report that the skin care market alone brought in over US$ 111 billion in sales in the year 2014 worldwide, about 24% of the total beauty industry. It is predicted by Statista that this will increase to over US$ 147 billion by 2020. The global skincare market is a significant revenue driver within the global beauty industry and has been exponentially growing in the past 5 to 10 years thanks to social media and a well-connected society that likes to share content on the importance of skincare.
The Millennials and Igeneration are starting their skincare routine at an early age due to this and value products that, for example, have natural ingredients in them. With this however, there is so much content and information out there, that it is hard to filter out how to find your own skincare routine. I place an emphasis on your, because well, everyone skin is different and changes season by season. That is why some products may not work for you, even though your favourite youtuber or blogger raves about it. The following post will help you to figure out the skincare routine that is right for you in 8 easy steps. You can find these easy steps on the fill in sheet. This post will only discuss items for your face.
1. find your skin type
While this may be an easy one for some people, most people still have a hard time figuring this out. The quickest way to determine this, is to wash your face and wait for about 45 minutes and examine your face in the mirror. Before you examine your face, I recommend to sit down and think about how your face feels. Does it feel greasy? Does it feel tight? In which areas? Once you have established that, check the mirror and see how those areas look.
In general terms, people can have dry, oily, combination or normal skin. Refer to the below table and determine your skin type.
QUICK TIP 1 - If you haven’t done this before, I recommend to do this at least in the morning and evening for two days consecutively in the environment that you are normally in as many factors can impact your skin type.
QUICK TIP 2 - If you feel that your skin gets too oily at one point during those 45 minutes or feels too tight, you can check it directly once this occurs. I generally have very dry skin and won’t even last 15 minutes without the tendency to apply my moisturiser!
2. what are your concerns?
After you figured out your skin type, write down your skin concerns. For example, skin sensitivity, acne, brightness, under eye circles and / or wrinkles. I suggest to write a maximum 5 and then narrow it down to your top 3.
3. what is your lifestyle?
Think about your lifestyle, which not only significantly impacts your skin type but also which products you will use and write them down. Are you travelling a lot? Are you outside more often or in an air-conditioned environment? What is the weather like in the area you live in? Is there a lot of pollution, a lot of sun? What other factors determine your lifestyle?
If you have a busy lifestyle, you may opt for two in one products that can save you time or products that are multi tasking. If you travel a lot you can look for travel kits that have a range of skincare items depending on the environment you’re in.
4. what are your values?
Are you a vegan? Do you care about recycling your products? Or do you care about how a product looks? Write these down as well as these will impact where and which products to shop for. Many global beauty companies are starting to use recyclable materials to make their packaging and others focus on making products with only natural ingredients. Animal testing is heavily frowned upon these days, and for good reason I must add, but some companies still do so, so do your research on that as well.
5. what is your monthly budget?
Once you have an overview of what your skin type is, your top 3 concerns, and have figured out your lifestyle and values, calculate how much you can afford to spend on skin care on a monthly basis. While you currently may not spend money every month on skin care, I suggest every month you do allocate a budget for it because some products may run out faster, sometimes you have months where your skin decides to break out and you need something urgent or the products that you use may be on sale this month which can save you money for future months. Also, the main reason why you need to set a budget is to determine where to buy your products.
6. find your products
Before going to the shop to buy certain skincare items, look at your list and determine what you really need and what your budget is. I generally categorise skincare items cleanser, toner, serum, eye cream, moisturizer, sun screen and others. Others can include, for example, spot treatments, masks, scrub, lip balm, eye lash enhancers and devices. If you wear makeup, needless to say a makeup remover is essential and for that reason have excluded that from the list below.
An easy way to find your products is to go to a high - end department store and show your list to one of the sales people or even to the dermatologist if you are planning to visit them. If you end up going to the department store, ask the sales people from a few different brands. My favourite ones are Aesop and Kiehls. However, these two options are for those that a higher monthly budget to spend on their skincare.
If your budget is below that, don’t think that you can’t get great products at the drugstore or even your local supermarket (although depending on what variety they have there). There are plenty decent skincare products out there at a cheaper price, however you just need to do a little more research on the products, i.e. read the labels and ingredients very well.
Start with researching what ingredients are good for certain skin types. Then look at your values, do you want only natural products for example? Look at your lifestyle and determine how many products to use.
Once you have determined what ingredients and the number of products are right for your skin type then research online which product fit in your skincare routine, go to the shop and buy them (or purchase them online), this way you won’t be distracted with all the other products that may look fancy and are advertised really well, but may not be good for your skin.
While this seems like a lot of work, your skin will end up thanking you in the long run plus you will save a lot of money by buying the right products for your skin.
QUICK TIP - Mix drugstore and high end products to maximise the value for your money. For example, if you have oily skin you may opt for a drugstore cleanser that controls oil and get a high end moisturiser to save money if you do not want to buy both at a premium price.
7. product application
Now that you have your set of skincare products, always read the labels and know how to and how often to apply your products.
QUICK TIP 1 - While most products don’t mention this on the labels, products like eye cream, serum and moisturisers are best applied when you warm them between your hands first and then pressed into the skin. This way the product will absorb better and faster into the skin rather than just “laying on top” of the skin.
QUICK TIP 2 - Pressing the products into your face can help prevent wrinkles in the long run. When dealing with cleanser, try washing your face in upward circular motions rather than down. This will prevent your skin from “sagging” at an early age.
8. stick to it and check seasonally
Maintaining your youthful and healthy skin is a process, not one skincare product can give you in one application a wrinkle free skin, regardless whether you paid US$2 or US$100. There are no quick fixes with skincare, so stick to it your routine and you will see the improvements gradually.
Also, if you change your skincare routine, you may break out at first. This is because your skin needs to get used to the new product at first. Give it about two weeks before you reconsider buying a different product. However, if you do feel irritation, consult with a dermatologist or use a different, more gentle, product.
Changing products constantly won’t be good for the skin, therefore if a product works, commit to it until the bottle finishes before trying something new. I know this can be hard, but again, your skin will be thanking you in the long run.
Your skin does change with the season and in different climates. What works for you in the summer, may not work for you in the winter. Therefore, I suggest to go over these steps every season, if you change your lifestyle or if you’re suddenly in a different environment.
I hope this helped to find what works for you personally ! ❤